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Agenda Schedule - May 18, 2017

Time/Location

 

Speaker

 

Description

May 18, 2017
09:00 AM
to
09:30 AM


 

Matt Skallerud - Pink Banana Media
Matt Skallerud

President
Pink Banana Media

 

Hey New York, Do You Speak Twitter [and Instagram]?
Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayNYC and #hashtags specific to LGBT life and events in NYC. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore in 2016.

 

09:30 AM
to
09:50 AM


 

Nick Suell - INTENT & IMPACT Co.
Nick Suell

Founder
INTENT & IMPACT Co.

 

A New Social Paradigm- navigating new narratives in media
Join me for a insightful look into navigating new narratives in this new social paradigm. A New Social Paradigm- Navigating New Narratives in Media a is a framework for understanding what are paradigms and how they play out in media. This talk is designed for anyone wanting to be a part in leading-edge conversation on developing and sourcing content that moves the needle.

Topic covered seamlessly:
  - Social Media
  - Disruptive Media
  - Genuine Connection
  - A new social paradigm
  - Creating & navigating new narratives
  - Crowdsourcing content [By us for us]

 

09:50 AM
to
10:20 AM


 

Davey Wavey -
Davey Wavey

 

Is Influencer Marketing Right for You?
The process of executing brand integrations with digital influencers is an uncharted, yet fecund territory for brands. With the #1 LGBT-topic channel on YouTube, Davey Wavey will provide a rundown of what it's like to work with influencers, how it really works, and offer a few case studies to model successful partnerships. Join digital storyteller Davey Wavey and director of brand development Trouve Ivo as they share their secrets to online marketing success!

Panelists/Additional Speakers for this Presentation
Trouve Ivo -
Trouve Ivo

 

10:20 AM
to
10:40 AM


 

 

Networking Break

 

10:40 AM
to
11:00 AM


 

Matt Martin - OnlyMattMartinPR
Matt Martin

OnlyMattMartinPR

 

Twitter TakeOver - What Is It and How Is It Done?
Identifying Brand Influencer for Brand

  • Tips on engagement and following tactics
  • Research tactics on seeing legitimacy

Reaching Out To Potential Brand Influencer

  • How to Reach
  • Pitch Strategies
  • Negotiations

Creating a Social Media Influencer Event

  • How to incorporate influencer within your brand message
  • How influencer can bring conversion
  • Purpose of influencer and establishing mutual goals
  • Event breakdown/Drawing clear objectives

Pre-Event Publicity Strategies

  • Tips on Promotional Materials
  • Press/Media Coverage
  • Vlog/Blog/Social Media Platforms Scheduled Posts
  • Hashtag Creation tips and tricks

Event Structure
Post Event Wrap Up

 

11:00 AM
to
11:20 AM


 

Josh Rimer -
Josh Rimer

 

Reaching the LGBT market through YouTube in 2017
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up to date on the latest trends and smartest ways to reach the LGBT community through YouTube to ensure your brand is standing out from among the 400+ hours of content that is uploaded every hour. From creating your own content to leveraging influencers, YouTube is the place to be, reaching more 18-49 year olds than any cable network in the US.

 

11:20 AM
to
11:40 AM


 

Edwin Seth Brown - Hornet
Edwin Seth Brown

Lead Travel Sales Strategist
Hornet

 

The Blazing Speed of Consumer Behavior Change
Once upon a time, a computer took up an entire room or floor in an office. Now from New York to Nairobi, consumers have the power to discover and spend with brands from their pocket/wherever they are. From the Print Age to the WorldWideWeb to today... mobile supercomputers….but how best to carry your message and influence behavior? The key to winning today and into the next 10 years will be evolving to this new dynamic in the digital space.

 

11:40 AM
to
12:30 PM


 

Billy Kolber - ManAboutWorld
Billy Kolber

Co-Founder
ManAboutWorld

 

LGBT Influencers - How to Evaluate Partnership Opportunities and Structure Them for Success
Everyone is talking about influencers, but do you know how to talk TO them, and WITH them? Boomer Billy Kolber moderates this panel of influencers, content creators and marketing experts, coaxing them to reveal the keys to success in working with influencers in today's world of YouTube, Facebook, Twitter, Instagram, Snapchat and more! One goal of this panel will be to learn how to evaluate partnership opportunities with influencers, and structure them for success.

Panelists/Additional Speakers for this Presentation
Davey Wavey -
Davey Wavey

Trouve Ivo -
Trouve Ivo

Arielle Scarcella -
Arielle Scarcella

Ravi Roth -
Ravi Roth

Alex Kacala - Hornet
Alex Kacala

Associate Editor
Hornet
Josh Rimer -
Josh Rimer

 

12:30 PM
to
01:45 PM


 

 

Closing Networking Lunch Hosted by Rivendell Media